| Challenge: How best to announce a new partnership between a graphic designer (me) and my printing company of choice, conveying the notion that the combined experience and expertise of each will offer an added benefit and seamless, trouble free experience for the client.
Solution: Using typography (rather than images) to focus viewers on the story behind the headline, and using equally weighted colors to suggest the harmony and satisfaction the client will experience in doing business with this partnership. |
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New York City |
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Challenge: To design a flyer to introduce the upcoming performance of the Graded Level dancers, and coordinate it with a poster and any other promotional material for the event.
Solution: The photograph is so inspiring and majestic I let it be “the boss”. |
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Challenge: Design tri-fold, self-mailing brochure to
co-exist with other pre-existing program brochures to promote this professional level program. |
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Rhode Island |
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Challenge: To design a user-friendly book where the wealth of information is easily accessible in a multitude of ways: by restaurant name, by a numerical index, or by geographical location.
Solution: The Guide was designed to a familiar pocket-size with a high-visibility cover and a catchy title (91 rather than 90!). A distinct bold typeface was used to establish restaurant names and numbers consistently throughout the book, and maps were created using only the information necessary to find each specific restaurant. |
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Challenge: Create a “give-away” for each restaurant that made it into the book in a format that would entice them to prominently display it. The restaurant would gain recognition for achieving placement in the book while at the same time the book would achieve additional recognition and advertisement.
Solution: Create an elegant, highly visible decal for the restaurant to display in their front window or door, using both the bright red of the cover and the title, adorned with a Gold Star indicating excellence and credibility! |
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Rhode Island |
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Challenge: This book was self-published and the authors expressed a desire to hold costs down by using 4 generations of family photographs that reflected the charm of Nantucket (rather than incur the expense of full color food photography) and print in one color. |
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Challenge: To define and express the unique personality of each individual or business in a credible and creative manner. |
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Challenge: To capture the unique selling point of each entity while having a logo that could translate successfully to a variety of uses and applications. |
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