Challenge: To develop a series of cards for both

conventional postal delivery and email that keeps this

newly-formed partnership on the front burner for

prospective clients.

Solution: Using previously-established red-and-blue

branding, with familiar pairs of items that work well

together. Coming soon… peanut butter and jelly,

chocolates and strawberries, salt and pepper - fun!

Challenge: To announce the addition of an in-house

graphic designer to the established business Variable

Data Printing.

Solution: The copy line challenges the reader to

answer: better than one what?

Ballet Academy East

Providence, RI

The Providence Guide: 91 Best Restaurants

Providence, RI

Challenge: Design a tri-fold, self-mailing brochure to

promote a summer program for young dance

students.

Solution: With one picture being worth a thousand

words…

Challenge: Create a “give-away” for each restaurant

in a format that would entice them to display it

prominently.

Solution:  A decal felt like a good strategy. The

restaurant could display it in their front window,

gaining recognition for achieving placement in the

book, while at the same time the book would achieve

additional recognition.

Nantucket Beach Picnics

Rhode Island

Challenge: This book was self-published, and the

authors expressed a desire for it to be designed in a

cost-conscious way.

Solution: Rather than incur the expense of full-color

food photography, four generations of the authors’

family photos were used, printed in one color, to

reflect the charm of Nantucket - yummy!

2 Heads Are Better

Providence, RI

Challenge: To design a user-friendly book where

the wealth of information is easily accessible in a

multitude of ways: by restaurant name, by a

numerical index, or by geographical location.

Solution: The Guide was designed to a familiar

pocket size with a high-visibility cover and a catchy

title (91 rather than 90!). A distinct bold typeface was

specified to establish restaurant names and numbers

consistently throughout the book, and maps were

created using only the information necessary to find

each specific restaurant.

Challenge: To design a poster for the spring

performance of the graded-level dancers.

Solution: The photograph is so inspiring and majestic

I let it be “the boss”.

Logos